Privacy policy

Personal data (hereinafter referred to as "data") are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

Pursuant to Art. 4 no. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as "GDPR"), "processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as data controllers
II. Rights of users and data subjects
III. Information on data processing

I. Information about us as the responsible party

we for you GmbH
TREND.ME
Tiefenaustrasse 7
8640 Rapperswil-Jona

II. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to


  • to confirmation as to whether data concerning them are being processed, to information about the data being processed, to further information about the data processing and to copies of the data (cf. also Art. 15 DSGVO);
  • to correct or complete incorrect or incomplete data (cf. also Art. 16 DSGVO);
  • to the immediate erasure of the data relating to them (cf. also Art. 17 of the GDPR), or, alternatively, insofar as further processing is necessary pursuant to Art. 17(3) of the GDPR, to restriction of processing in accordance with Art. 18 of the GDPR;
  • to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR);
  • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 of the GDPR).

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any correction or deletion of data or restriction of processing that takes place on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding the above, the user has a right to information about these recipients.

Likewise, users and data subjects have the right to object to the future processing of data concerning them in accordance with Art. 21 DSGVO, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to data processing for the purpose of direct advertising is permitted.


III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.

Cookies

a) Session cookies / session cookies

We use so-called cookies with our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the internet browser you use. These cookies process certain information about you on an individual basis, such as your browser or location data or your IP address.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract processing.

If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO.

When you close your internet browser, these session cookies are deleted.

b) Third-party cookies

Where applicable, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our website are also used with our website.

Please refer to the following information for details on this, in particular the purposes and legal bases of the processing of such third-party cookies.

c) Elimination option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been stored at any time. However, the steps and measures required for this depend on the specific internet browser you use. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google".

Through certification under the EU-US Privacy Shield, Google guarantees that the EU's data protection requirements are also complied with when processing data in the USA.

The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. This function allows Google to truncate the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and of the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the internet.

Google states that it does not link your IP address with other data. Google also provides further information on data protection law at https://www.google.com/intl/de/policies/privacy/partners, including information on how to prevent the use of data.

In addition, Google offers a so-called deactivation add-on at https://tools.google.com/dlpage/gaoptout?hl=de along with further information on this. This add-on can be installed with the most common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. Of course, you can also find out whether and which other web analytics services we use in this privacy policy.

MailChimp - Newsletter

We offer you the opportunity to subscribe to our free newsletter via our website.

We use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as "The Rocket Science Group", to send newsletters.

Through the certification according to the EU-US Privacy Shield ("EU-US Privacy Shield") https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active, The Rocket Science Group guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. In addition, The Rocket Science Group offers further data protection information at http://mailchimp.com/legal/privacy/.

If you register for our newsletter, the data requested during the registration process, such as your e-mail address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be stored. In the course of the further registration process, your consent to the sending of the newsletter will be obtained, the content will be described in detail and reference will be made to this data protection declaration.

The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also known as a "web beacon". With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any links contained in the newsletter. In addition to other technical data, such as the data of your IT system and your IP address, the processed data is stored so that we can optimise our newsletter offer and respond to the wishes of our readers. The data is therefore used to increase the quality and attractiveness of our newsletter offer.

The legal basis for the dispatch of the newsletter and the analysis is Art. 6 para. 1 lit. a.) DSGVO.

In accordance with Art. 7 (3) DSGVO, you can revoke your consent to receive the newsletter at any time with effect for the future. To do so, you only need to inform us of your revocation or click on the unsubscribe link contained in each newsletter.